This is the area that borders Juan B. Justo Avenue (former Maldonado Stream bank) towards Scalabrini Ortiz Avenue, between Cordoba and Santa Fé Avenues. It was, for many years, part of Palermo Viejo; however, as time passed by, it acquired particular features, reason why it adopted other names. It used to be a suburban area, crowded with “malevos” (characters of tango), and “cuchilleros” (streets bandits that carried and fought with knives) that moved from place to place “in their territory”: the pulperias (low-class bars) and the cabarets, where the sun rise caught them playing the guitar beside loose women. They were permanently fighting over the control of the place, in this world which was as mysterious and dubious as marginal.
In time, it gained more liveliness and great growth, thus becoming significantly different. With a rocketing investment in construction towards the ‘80s, it changed the profile described above, to appear as one of the most expensive areas in the city. This was when it started to be called Palermo “Soho”, emulating the London and New York Sohos.
For the past ten years it continued changing into an avant-garde place in all fields. It abounds in decoration and fashion businesses, architecture and design firms, and modern trend artisans.
It keeps expanding sideward, even though it maintains its hub in Julio Cortazar Square, around which bars, restaurants, fashion and leisure industries agglomerate. The square gets crowded with artisans and visual artists every weekend.